Sonata rings wedding bells with its new watch collection
May 6, 2013, Bangalore: The Wedding season has arrived and Sonata, India’s largest selling watch brand, from the stable of TATA, has launched their new collection of watches which is the perfect gift for those who are tying the knot this season.
The collection is available in bi-metal, steel and gold for men and women and starts at Rs. 799. The watches are inspired by the joy associated with Indian Weddings and bring out the celebratory feelings that surround it. This Wedding Collection introduces over 30 new products with the show stopper watch inspired by the coming together of gold & pearl in a seamless look. The collection is available in over 8,000 Multi Brand outlets across India, World of Titan stores and leading online partners Flipkart and Jabong.
Speaking on the occasion, Mr. H. G. Raghunath, CEO – Watches & Accessories Division Titan Industries said, “Over 40% of watches are gifted, with weddings being a key occasion. This wedding season Sonata has introduced a large range of watches that are suited to every bride and groom. It’s this combination of contemporary designs with a traditional twist that makes Sonata watches a perfect wedding gift for those who celebrate their special day this year.”
He further added, “We are launching this as part of our largest campaign of the year and are hoping to leverage gifting in a big way by showcasing a fresh relationship in our TV commercial”
Sonata is India’s largest selling watch brand, from Titan Industries Limited, a Tata group company. It has established itself as a watch of great quality and unbeatable value for the customer with a price range starting at Rs. 325. The brand has an annual sales volume of 7 million watches and is sold through a strong retail network of over 8,000 dealers across the country. Every watch purchased comes with a 1 year guarantee. Sonata offers over 750 models across a wide variety of looks and designs for both women and men.